Author Archives: wnsfwriter

Top Five Things Businesswomen Need To Know About Sustainability

by Karen Flanders, Women’s Network for a Sustainable Future (WNSF) It goes without saying what’s most important is going to depend on where the company is in its sustainability “journey”. Companies just starting out would be doing some existential soul … Continue reading

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WNSF Board Profile: Helle Bank Jorgensen

Brand Accountability Corp.’s New CEO Measures to Manage You can’t manage what you don’t measure. That could well be the motto of Helle Bank Jorgensen, the new CEO of Brand Accountability Corp., a global leading advisor in corporate accountability management, … Continue reading

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Marketing Green: The New Rules

A Review of Ottman’s Latest Book Jacquelyn A. Ottman’s The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding(Berrett-Koehler and Greenleaf, 2011) is so rich, it’s hard to believe the question ‘is green marketing dead?’ came up in … Continue reading

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PwC’s Metrics for Sustainability Solutions, Part II

Kathy Nieland, who leads PwC’s Sustainable Business Solutions practice and is the partner in charge of the firm’s New Orleans’s practice, learned about sustainability quite personally while living through the devastating hurricane there six years ago. While the firm was … Continue reading

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The Big Transition: How Women Get Green Jobs #2

Leslie Gillespie’s career is in transition—again. That’s typical of lots of professional women right now, especially those seeking sustainability opportunities (CLICK HERE to read Blog #1 on How Women Get Green Jobs). Transitions–whether into and out of government, academia, nonprofits and … Continue reading

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The Energy Factor: Growing Women’s Potential in Technology & Economy

How many middle school girls does it take to change incandescent light bulbs to fluorescents and scale clean energy to everyone in the US and beyond? That was more or less the challenge put to some 250 young women by … Continue reading

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How Women Get Green Jobs (#1): Cast the Net

I’m often asked how to get a job in the sustainability arena. So I decided to put the question to someone who should really know. “There are opportunities everywhere…and there’s a role for everyone,” answered Nancy Sutley, who, as Chair of the … Continue reading

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Next Generation Sustainability Metrics: Theory & Practice

2011, Number 1 NET NOTES from the Women’s Network for a Sustainable Future (WNSF) CONTENTS I. Network Presentation II. Presenters III. Key Findings IV. Presentation I. NETWORK PRESENTATION This luncheon round table discussion examined the next phase sustainability metrics. With … Continue reading

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In China, #2: Collaborating for a Global Green Economy

During Chinese President Hu Jintao’s recent US visit, I was struck by his suggestions for China-US economic collaboration in areas like clean energy and infrastructure, both poised to boost a sustainable future. As I found on my recent trip to … Continue reading

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Tell us! In China: Inspiration in Action, as Businesswomen “Go Green”

I recently had the honor of speaking in Beijing at the “Green Economy” conference hosted by the China Association of Women Entrepreneurs (CAWE), WNSF’s longtime partner (CLICK HERE to see WNSF’s earlier China initiatives). My own talk spotlighted major themes at … Continue reading

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